Home | Sofia Martinez Ux

Hello: I am Sofia Martinez,

Scaling accessible digital products with Design Systems and AI-powered DesignOps.

Senior Product Designer

Senior Product Designer with over 5 years of experience leading the transformation and creation of digital products (End-to-End). Specialized in translating business strategies into scalable solutions, with advanced command of UX Research, Design Systems, Accessibility (WCAG 2.2),
and the strategic integration of AI to optimize the product lifecycle efficiency. Distinguished by fluent technical communication with engineering teams and stakeholders, ensuring alignment between design, business, and development.

Highlights

Projects

Throughout my career, I've had the privilege of leading and contributing to projects that have made a difference in the Fintech sector. Below is a selection of those I consider most representative:

Corporate banking redesign

End-to-end strategy for the evolution of a corporate transactional platform, replacing a legacy system without disrupting critical business operations and scaling the design system.

Wellness on demand

End-to-end transformation of a wellness platform serving over 298,000 users. The redesign addressed the high cognitive load of the B2C interface and standardized B2B corporate customization.

UX/UI Strategy

The institution's UX maturity level limited the scalability and consistency of its digital products, so I took the lead in structuring and implementing a custom design framework from scratch.

Product Designer

Projects

Andrés Ortiz

CTO Octans Digital Services

"Sofía es la pieza clave para nuestro equipo [...]. Tiene una habilidad innata para unir estética y funcionalidad en sus diseños. Su enfoque multidisciplinario aporta una perspectiva única [...]. Sin duda, su talento y capacidad para innovar aportan para hacer la diferencia en el mundo digital."

Sofia Martinez