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Sofia Martinez
Projects
Throughout my career, I have had the privilege of leading and contributing to projects that have made a difference in the Fintech sector. Below, I present a selection of those I consider most representative:
Highlights

Corporate banking redesign
End-to-end strategy for the evolution of a corporate transactional platform, replacing a legacy system without disrupting critical business operations and scaling the design system.

Wellness on demand
End-to-end transformation of a wellness platform serving over 298,000 users. The redesign addressed the high cognitive load of the B2C interface and standardized B2B corporate customization. We implemented a scalable model while optimizing conversion.

UX/UI Implementation Strategy
The institution's UX maturity level limited the scalability and consistency of its digital products, so I took the lead in structuring and implementing a custom design framework from scratch.
Other projects
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